People Still Reluctant To Buy Second Hand Clothing In Maritimes

Last updated on September 5th, 2018

Residents of the Maritimes are still the least likely to trade in used goods and, while using a growing second-hand economy, they are still below the Canadian average.

The number of goods traded by Maritimers increased significantly in 2017 from 54 to 60 per person, notes the annual Kijiji Index of the second-hand economy. But it is still the lowest number in the country, far behind Ontario, which leads with 92 goods traded on average per person over the past year.

This data comes from a study, published for the fourth year, which is sponsored by Kijiji, a classified ad website that is a subsidiary of eBay.

At least eight out of ten residents of the Maritimes (81%) exchanged at least one property in the past year, less than the Canadian average of 85%. However, a large portion of the transactions accounted for in the index for each region of the country is the donation of used goods. This practice appears to be stronger in Ontario and the provinces to the west of it.

Maritimers have a “transactional” vision, concludes Fabien Durif, director of the Observatoire de la consommation responsible of the Université du Québec à Montréal.

“The economic dynamism of a region has an influence on the second-hand practice, so basically, the more a province goes well economically, the more it consumes, the more it will go to the second-hand economy, so a little in default of what you can imagine, “says Mr. Durif.

The survey reveals that the most active households in Canada are those earning more than $ 200,000 a year. It is these households that buy the most second-hand goods, and participate the most in this type of economy.

Residents of the Maritimes seem to maximize their savings when they purchase or dispose of second-hand goods. On average, they earned $ 719 in sales of used items, the second highest in the country after Prairie residents.

They also made average savings of $ 1110, the second largest in Canada after Quebec, by acquiring a second-hand product rather than new.

A booming market

In total, 2.3 billion goods were traded in Canada through the second-hand economy in 2017, the study says. This is an increase of 23.8% over the previous year. This represents 80 goods traded per person, on average.

A proportion of 10% so-called “active” participants are responsible for 64% of transactions in the country, says Fabien Durif, who states that there is a lower proportion of such participants in the Maritimes and Quebec.

The study estimates the total value of second-hand transactions in Canada at $ 28.5 billion.

Purchases via the second-hand economy increased significantly, up 20% from 2016.

The 25 to 44 age group and the 18 to 24 age group are the most active in the second-hand economy. The only age group that buys more second-hand goods than it sells is the 25 to 44 age group.

The Second Hand Economy Index commissioned by Kijiji is based on a survey conducted by the Observatoire de la consommation responsible of the Université du Québec à Montréal, in partnership with MBA Recherche. The research was conducted between September 18 and October 12, 2017.

The data was collected by an online survey of 5625 respondents aged 18 and over from across Canada, selected by a pan-Canadian web panel. Since responses were obtained from a panel, the calculation of the margin of error does not apply, report authors say.

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